—Our story04Measure your skin. Reduce the guesswork.
Lipedia helps you see how your skin is actually changing, what might be behind it, and what to try next.
—Why01Skincare shouldn’t run on guesswork.
Most of us pick products on a promise, then judge them in a bathroom mirror. Weeks later, it’s still hard to say what helped.
- 01You try a product for weeks and still can’t tell whether it worked.
- 02Bathroom light changes how your skin looks from one day to the next.
- 03Breakouts feel random when sleep, food, sun and routine all change at once.
- 04The careful measurements happen at the clinic, and they stay there.
—What we value02Four rules behind everything we build.
01
Measured, not guessed
Same light, same framing, every scan, so today can be compared with last week instead of with a memory.
02
Show the work
Every suggestion shows the measurements it is based on. If we can’t point to a number, we don’t pretend to know.
03
Honest about limits
What we can’t measure well yet is labeled estimated or left out. Lipedia gives cosmetic guidance, not a medical diagnosis.
04
Made for everyday
About a minute at home, with your own phone, your own shelf and your own routine. No clinic visit needed to start.
—How it works03One scan is a snapshot. The trend is the answer.
01
Scan
A guided scan at home, in about a minute, under the same light each time.
02
See
A 0–100 Skin Score and six metrics, mapped across your face.
03
Connect
Sleep, food, stress, sun and your routine, logged in a few taps.
04
Act
A short daily plan, with the reason for each step.
05
Track
Week by week, see what actually changed.
The more you scan, the less you have to guess.
OUR FIRST PROJECT
BlueBerry
Your daily skin lab.
A guided scan, six skin metrics and a daily plan that shows its work. Built by a student team at UW–Madison.
—Our story04“I wasn’t missing another skincare product. I was missing a reliable way to tell whether anything was working.”
Lipedia started with my own skin. For years I went through dermatologist visits, cosmetic products and every routine people recommended, and my skin got better, then worse, then better again. The clinic photographed my face under several lights, but those images stayed at the clinic. At home I had a mirror and whatever bulb was on, so I could never tell how much had really changed.
That is the guesswork Lipedia sets out to reduce. Two rules guide what we build: a skin score should move with your skin, not with the lighting, and every suggestion should show you the measurements behind it.
The first attempt was a photobooth: a closed space where the only light is light we control. When YC partner Jared Friedman heard the plan in 2025, he asked why anyone would enter this market by building booths across different regions. That question separated the problem from the plan. The booth was never the point; controlled light was. And light can be carried.
So the idea became a light that clips onto your phone, for scans at home in your own bathroom. That light, BlueBerry Mark.1, is in prototype now, and the BlueBerry app already works with the phone’s own camera while we build it.
The project paused for a while and came back in September 2026 as a student team project for Badger BuildFest at UW–Madison. Early testers there are the first to try it, and everything we learn goes back into one question: does measuring make skincare less of a guess?
—Try it05Measure your skin. Reduce the guesswork.
BlueBerry is in beta on iPhone. Join the TestFlight, scan for a week, and tell us whether it made your routine less of a guess.